Landing page for the Komen Foundation viral ecard we developed

October is Breast Cancer Awareness Month and, working with our client, Essence.com, we have launched an ecard tool designed to raise awareness of breast cancer and dispel myths about the disease. The program generates traffic to the Susan G. Komen foundation’s Circle of Promise which seeks to empower African American women with the information and tools they need to take charge of their own health and serve as ambassadors in their local communities.

Campaign Objectives

• Drive sharing and increase awareness. Increasing breast cancer awareness is a primary goal of Komen.
• Card should have “viral” characteristics and drive new registrations to Circle of Promise.
• Branding & Engagement: get customers to engage and create a personalized e-card and know this feature was brought to them by the Susan G. Komen Foundation
• Take advantage of Facebook ecosystem via “Like” button

Target Audience

• Targeting all Essence users as a way to promote the brands as a proactive participant in the fight against breast cancer.
• Via the viral nature of the e-card, the campaign also targets new customers who are not Essence users.

Creative Direction & Message

• Primary message and theme was to educate recipients and senders about breast cancer myths.
• Personalization was critical for the project — all users can upload a photo of themselves or friends/family.
• A text box allows for a personal message.
• Light animation to train the user on UI
• Make it fun and interesting to create a card but keep it simple!

This is the first ecard we created using our new ecard management tool. We’ll post more about this in the coming weeks.

Visit the website and make a difference!

Forchini Vineyards & Winery
Best of Class: 2007 Papa Nonno, Dry Creek Valley
Silver: 2006 BeauSierra, Dry Creek Valley
Silver: 2008 Old Vine Zinfandel, Dry Creek Valley
Bronze: 2006 Cabernet Sauvignon, Dry Creek Valley
Bronze: 2007 Pinot Noir, Russian River Valley
Bronze: 2007 Old Vine Zinfandel, Dry Creek Valley
Bronze: 2007 Cabernet Sauvignon, Dry Creek Valley
Bronze: 2009 Chardonnay, Russian River Valley

Hanna Winery
Gold: 2008 Chardonnay, Russian River Valley
Silver: 2009 Sauvignon Blanc, Russian River Valley
Bronze: 2007 Cabernet Sauvignon, Alexander Valley
Bronze: 2008 Pinot Noir, Russian River Valley

Stromberg Vineyards
Silver: 2006 Cabernet Sauvignon, Dry Creek Valley
Silver: 2009 Sauvignon Blanc, Dry Creek Valley

Trentadue Winery
Silver: 2006 La Storia Petite Sirah, Alexander Valley
Silver: 2006 Zinfandel, Alexander Valley
Silver: 2006 La Storia Cuvee 32, Alexander Valley
Silver: 2007 Viognier Port, Russian River Valley
Silver: 2008 Merlot, Alexander Valley
Silver: 2009 Old Patch Red, Alexander Valley
Bronze: 2006 La Storia Cabernet Sauvignon, Alexander Valley

Windsor Vineyards
Gold: 2008 Pinot Noir, Sonoma County
Gold: 2009 Chardonnay, Sonoma County
Gold: 2009 Chardonnay, Russian River Valley
Silver: 2008 Carignane, Alexander Valley
Silver: 2008 Merlot, Alexander Valley
Silver: 2008 Cabernet Sauvignon, Sonoma County
Silver: 2008 Cabernet Sauvignon, Alexander Valley
Silver: 2008 Cabernet Sauvignon, Sonoma Valley
Silver: 2009 Chardonnay, Sonoma County
Silver: 2009 Sauvignon Blanc, Sonoma County
Bronze: 2008 Chardonnay, Alexander Valley

We would like to ask for a couple minutes of your time if you are in the wine industry and maintain a facebook fan page. Please help us in creating our latest product offering by answering this short poll:

CLICK THE BELOW LINK:

What would like to show on your Facebook Fan page to increase its reach and effectiveness?

Jumbotron big.

Essence Magazine has chosen Tweetology to become the offical Twitter curation platform for the three-day Essence Music Festival in New Orleans, LA.

Concert-goers will be able to see real time tweets during the show from fellow concert-goers and the artists appearing at the festival.

Some of the artists in the feed will include:

Janet Jackson
LL Cool J
Mary J Blige
Gladys Knight
Monica
Arrested Development

We’ll be posting pics from the show next week!

The Tweetedia product itself has a ton of new features now including color pickers for the widget, the ability to reply/retweet and direct message a post and posting your own twitter update, all from the widget.

In the spirit of the Olympics, here’s a Winter Olympics-focused Tweetedia Widget to enjoy. Took less than 10 minutes to build and add the custom colors … so cool:

We’ll be at digiday:APPS on December 10, 2009, at The Renaissance Hotel, Hollywood. At 12:15pm we, along with the Adgent 007 team, will be demonstrating how Tweetedia works and how it can benefit your web site.

For all of the information you need to catch up with us at digiday:APPS, click here. If you don’t want to wait until Thursday to learn more about Tweetedia, click here!

We hope to see you there!

If you need to speak with someone urgently, you can reach us by filling out this form, and someone will get back to you as soon as possible.

We hope everyone has an enjoyable and relaxing Thanksgiving weekend!

- The SonomaCreative team

If we receive enough PanelPicker votes to appear on the panel, SonomaCreative founders, Mark Gordon and Matt Kirk, will be presenting tips and valuable information about how companies can use social media avenues to boost business and increase sales:

Making the Most Out of Where Everyone Is

Organizer: Mark Gordon, SonomaCreative

Description: Social media is the new vehicle for companies trying to engage target audiences, but what keeps certain campaigns/applications from standing out rather than being overwhelmed by Web 2.0 noise? This session will provide best practices and case studies to show what works and what doesn’t when developing campaigns/applications for Facebook and Twitter without creating yet another quiz or chain letter.

Questions Answered:

1. What social media sites should companies use to target new customers?
2. How should an attendee use Facebook differently from Twitter and others?
3. Which campaigns and applications are best for social media?
4. What sites are best to find target audiences? What’s the difference between the sites?
5. What measurements should a company use/expect to track results?
6. What are a few tips and tricks that can differentiate a campaign?
7. How can I make money on social networking sites? Is there an ROI?
8. What is the protocol / etiquette and how does this differ from more passive marketing campaigns?
9. What is the portability of these initiatives across other platforms and social networking sites?
10. How can I streamline the conversion and retention of users leveraging these real time media portals?

Level: Beginner

Category: Branding / Marketing / Publicity, Content Management, Design Thinking, Social Networking, Web Apps / Widgets

Type: Dual

Event: Interactive 2010

Please vote for us! Voting ends at the end of the day on Friday, September 4th.

Click here to read “Barrel tasting brouhaha: Aficionados vs. partyers”.

sIFR (Scalable Inman Flash Replacement) is a method that allows developers to insert any font into a without sacrificing accessibility, SEO, or markup validation.  We use sIFR on several of our client sites and our own (for an example look no further than the title of this post).  Here’s how it works:

The page is loaded into the browser as normal with all sIFR text being rendered as standard HTML text.  Then sIFR uses JavaScript to recreate the text in Flash to display the desired font.  To the browser and all search engines, the text appears to be normal text, while the end user sees the cool font redrawn in Flash.  If the end user does not have a Flash Player installed on their browser or JavaScript is disabled, the standard HTML text will display, so that all of your users can still view the page.

For sIFR documentation and FAQs, click here.