Archive for the ‘General’ Category

Tweetology at the Essence Music Festival

by Mark on July 1st, 2010 No Comments »

Tweetology, the Twitter curation platform we helped develop for online advertising giant, Adgent007, will be appearing on the big, big screen!

Jumbotron big.

Essence Magazine has chosen Tweetology to become the offical Twitter curation platform for the three-day Essence Music Festival in New Orleans, LA.

Concert-goers will be able to see real time tweets during the show from fellow concert-goers and the artists appearing at the festival.

Some of the artists in the feed will include:

Janet Jackson
LL Cool J
Mary J Blige
Gladys Knight
Monica
Arrested Development

We’ll be posting pics from the show next week!

Join Us At Digiday APPS!

by Daniel on December 8th, 2009 No Comments »

We’ve been busier than North Pole elves lately, launching a very cool new product called Tweetedia for our client Adgent 007.

We’ll be at digiday:APPS on December 10, 2009, at The Renaissance Hotel, Hollywood. At 12:15pm we, along with the Adgent 007 team, will be demonstrating how Tweetedia works and how it can benefit your web site.

For all of the information you need to catch up with us at digiday:APPS, click here. If you don’t want to wait until Thursday to learn more about Tweetedia, click here!

We hope to see you there!

Someone Has to Cook the Turkey

by Daniel on November 24th, 2009 No Comments »

Our office will be closed from Thursday, November 25 through the weekend, as we don our stretchy pants in observance of Thanksgiving. We will be back Monday morning, November 30.

If you need to speak with someone urgently, you can reach us by filling out this form, and someone will get back to you as soon as possible.

We hope everyone has an enjoyable and relaxing Thanksgiving weekend!

- The SonomaCreative team

Vote For Us To Speak At SXSW!

by Daniel on August 25th, 2009 No Comments »

Vote for my PanelPicker idea! We need your help! We’re one of the potential panelists for the 2010 South by Southwest Interactive Festival in Austin, Texas.

If we receive enough PanelPicker votes to appear on the panel, SonomaCreative founders, Mark Gordon and Matt Kirk, will be presenting tips and valuable information about how companies can use social media avenues to boost business and increase sales:

Making the Most Out of Where Everyone Is

Organizer: Mark Gordon, SonomaCreative

Description: Social media is the new vehicle for companies trying to engage target audiences, but what keeps certain campaigns/applications from standing out rather than being overwhelmed by Web 2.0 noise? This session will provide best practices and case studies to show what works and what doesn’t when developing campaigns/applications for Facebook and Twitter without creating yet another quiz or chain letter.

Questions Answered:

  1. What social media sites should companies use to target new customers?
  2. How should an attendee use Facebook differently from Twitter and others?
  3. Which campaigns and applications are best for social media?
  4. What sites are best to find target audiences? What’s the difference between the sites?
  5. What measurements should a company use/expect to track results?
  6. What are a few tips and tricks that can differentiate a campaign?
  7. How can I make money on social networking sites? Is there an ROI?
  8. What is the protocol / etiquette and how does this differ from more passive marketing campaigns?
  9. What is the portability of these initiatives across other platforms and social networking sites?
  10. How can I streamline the conversion and retention of users leveraging these real time media portals?

Level: Beginner

Category: Branding / Marketing / Publicity, Content Management, Design Thinking, Social Networking, Web Apps / Widgets

Type: Dual

Event: Interactive 2010

Please vote for us! Voting ends at the end of the day on Friday, September 4th.

Local News Interviews Two SonomaCreative Clients

by Daniel on March 20th, 2009 No Comments »

This afternoon The Press Democrat published an article reviewing this year’s Barrel Tasting event, put on by one of our clients, the Russian River Wine Road. Also mentioned in the article is another one of our clients - Timothy Nordvedt from Bella Vineyards & Wine Caves.

Click here to read “Barrel tasting brouhaha: Aficionados vs. partyers”.